Episode 30 (Halftime): What Makes You Different?

What really differentiates you as a professional or business? If all you are selling is your service, you are losing in the big picture. There is a lot of parity in the creative services industry. Talent is at an all-time high it seems if one takes a look at places such as Dribbble, Behance or Instagram. We have to find a way to stand out fromt the crowd. In this episode of Halftime, Adam discusses the benefits of positioning, focusing on vertical markets versus horizontal markets and gives a few pointers on how to make yourself stand out from the talented crowd by writing a positioning statement. Mentions Include: Dan Simon, Studio Simon Joe Bosack & Co. Joe Bosack's episode Tyson Beck Posterizes.com Positioning for Professionals Win Without Pitching Teehan+Lax Our next guest is TJ Harley, founder of Harley Creative. Before founding his own design company, TJ was a creative director at the Collegiate Licensing Company, a division of IMG, where he lead branding and creative on over 200 IMG clients. Be sure to follow Adam and the podcast on Twitter, as well as on Dribbble. Did you get value from this episode? Then please rate and/or write a review of the show on iTunes.