Episode 30: Intersection of Sales and Marketing - Stephan Spencer

On this episode, I'm interviewed by Stephan Spencer of Marketing Speak podcast. We discuss the intersection of sales and marketing, the steps to building a successful pipeline, and my favorite marketing initiatives and social proofs. I also give Stephan Spencer tips on how to improve his conversations with prospects, my best book recommendations, and a few of my top coaching practices.   Episode Highlights: What's new in Predictable Prospecting? Creating meaningful conversations: Email and voicemail Assembling buckets and creating a value grid Top account-based marketing initiatives Defining the funnel and key metrics Fit sequence and nurture sequence The Five-Step System CRM recommendations Top coaching tips Book recommendations Sales enablement Favorite forms of social proof   Resources: Predictable Prospecting by Marylou Tyler CRM Recommendations: Microsoft Dynamics NetSuite Book and Author Recommendations: Drayton Bird Joseph Sugarman Denny Hatch David Ogilvy How to Write a Good Advertisement by Victor Schwab Scientific Advertising by Claude Hopkins Tested Advertising Methods by John Caples Breakthrough Advertising by Eugene Schwartz Six Principles of Influence by Robert Cialdini Visit Marylou Tyler on her website, download a free chapter of her new book at Predictable Prospecting, or connect with her on Linkedin. You can also Tweet her @maryloutyler