Episode 30: Marketing cohousing to traditional buyers

Send us a message!In Episode 30 Lynn Morstead and Kelli Soika talk about the challenges of marketing a cohousing concept to a traditional buyer.They cover:The "upside down" development nature of a cohousing development."Trads" vs "rads".Principles for dealing with traditional buyers:Meet people where they areDon't withhold informationKeep the conversation goingInvite to community eventsModel good community behaviorsHighlight what stays the sameCapture hearts and imagination by telling the story of cohousingShare cohousing anecdotesConnect some cohousing stories with people's experiences outside cohousing so they can extrapolate to a cohousing experienceDon't  >>LectureGet frustratedForget that we started there tooIt takes time to shift and stretch into a different way of thinking about living.Let us know if you have any questions by emailing us at [email protected] more information go to: www.cohousinghouston.com.