Episode 30: The Power of Story with Lisa Cron

In this interview for The Power of Story, a Passion Project series of talks that took place in Fall 2022, Cat talks to Lisa Cron, author of Wired for Story, Story Genius and most recently, Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life. Lisa spent a decade in publishing, and has been a literary agent, television producer, and story analyst for Hollywood studios. In her work as a private story coach, Lisa works with writers, nonprofits, educators and organizations, helping them master the unparalleled power of story. In her interview for The Power of Story, Lisa shares what an audience really wants from a story, and the keys to telling a story audiences care about. She also talks about why the "why" matters more than the "what," the myth about objectivity and how story can help save the world.   For more on The Power of Story, visit Getthepowerofstory.com and access more great interviews, post-show Q&As, workshops and more!