Episode #301: Why Visibility Doesn’t Equal Trust in Higher Ed Marketing

We’re pleased to have Faton Sopa from Manaferra back on the show this week (listen to his previous episode!) to discuss the recent research his team produced that unpacks new details about student search behaviors. Faton shares why traditional SEO tactics are no longer cutting it—and what institutions must do instead to gain visibility, build trust, and drive enrollment. Spoiler: it's time to ditch the one-channel strategy and embrace an omnichannel mindset rooted in real student data.Guest Name: Faton Sopa - Co-Founder and CEO at ManaferraGuest Social: LinkedInGuest Bio: Faton Sopa is the Co-Founder and CEO of Manaferra, a leading higher ed SEO agency helping universities and colleges grow enrollments. With 15+ years of experience in digital marketing, Faton has pioneered strategies that integrate data-driven insights with AI, Content and Analytics to deliver measurable results for universities and colleges in the US. Under his leadership, Manaferra has become a trusted partner for higher ed institutions looking to leverage SEO and Content to meet their enrollment goals. Passionate about transforming how institutions connect with prospective students in an increasingly competitive landscape, he frequently speaks on topics like AI, SEO, Analytics, and digital transformation in higher education. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.