Episode #302 – Extra Tracks Strategy, USC Diversity Study, And Groove U Founder Dwight Heckelman

After working at the prestigious Berklee College of Music, Dwight Heckelman felt that music higher education needed to be held to a higher standard and would be a lot better if it were apprenticeship-based and relationship-driven. He called on his experience as a graduate of Belmont University, at major and independent record labels, recording studios, music publishing, music journalism, as well as other college music industry programs and took a leap of faith to create GROOVE U. The school offers a highly creative and cutting edge two year music industry career program based on entrepreneurship and not one, but two apprenticeships. Groove U features 6 music industry specializations that include audio production, music business, live sound, video, interactive and independent.During the interview we spoke about what it took to get a label job, starting a school from scratch, the real clients of a school, internships, and much more.On the intro I’ll take a look at the strategy of adding extra tracks to albums, and a look at a new study about the diversity of music business.Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing.Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books🎙️ Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course🎧 Discover more mixing and production courses📲 Follow Bobby for more tips, insights, and updates:FacebookLinkedInInstagramBluesky🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/