Episode 302: How Obsession (Not Goals) Unlocks Your Growth with Alan Franks

EPISODE · Jan 14, 2026 · 51 MIN

Episode 302: How Obsession (Not Goals) Unlocks Your Growth with Alan Franks

from GrowthReady Podcast · host Coach Steve Mellor

About the Guest: Alan Franks is a financial planner, entrepreneur, speaker, and the author of Empowered Money. With 15+ years of experience helping individuals align their finances with their fullest lives, Alan’s obsession is clear: helping people take ownership of their money so they can show up more fully in every other part of life. His approach fuses strategy, psychology, and leadership, making him not just a financial advisor, but a true change agent.Episode Summary: In this episode, Steve Mellor sits down with Alan Franks to kick off the year with a conversation that challenges everything you thought you knew about goal-setting, obsession, and high performance. They explore how true growth doesn’t start with external goals, it starts with internal alignment and personal integrity.Key Topics & Takeaways:Obsession vs. Goals: Why real results require focusThe role of personal integrity in performanceFinancial planning as a tool for freedom, not restrictionHow to lead even if you're not in a “leadership” roleThe importance of tracking and manual awarenessCreating internal alignment to prepare for external successEmbracing playfulness amidst high performance cultureBuilding systems that allow space, health, and joyLinks & Resources MentionedAlan’s book: Empowered-Money.comFree Financial Plan: Available via Empowered-Money.comBusiness Valuation Tool: TheBusinessPlanningInstitute.comBook Mentioned: The Science of Getting Rich by Wallace D. WattlesBook Mentioned: The Gap and the Gain by Dan SullivanBook Mentioned: The One Thing by Gary KellerMovie Referenced: City SlickersSend us Fan MailSupport the showConnect with Steve MellorStay connected and keep growing with Steve:LinkedIn - https://www.linkedin.com/in/steve-mellor-cc/Instagram - https://www.instagram.com/coachstevemellorBook Steve to speak at your next event → www.stevemellorspeaks.comSupport the GrowthReady Podcast by leaving a 5-star rating → Apple Podcasts - https://podcasts.apple.com/us/podcast/growthready-podcast/id1406082163Connect with GrowthReadyJoin the community and keep your growth journey going:LinkedIn - https://www.linkedin.com/company/wearegrowthready/Instagram - https://www.instagram.com/growthreadypodcast/Facebook - https://www.facebook.com/growthreadywithcoachstevemellorOfficial Website - https://growthready.com/----This podcast was produced on Riverside and released via ...

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Episode 302: How Obsession (Not Goals) Unlocks Your Growth with Alan Franks

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