Episode 302 - The Business of Woo with Rachel White

Welcoming back Rachel White today to chat all about her new self-published book!Are you an energy worker, psychic, tarot reader, astrologer, herbalist, candle maker, content creator, animal communicator or other Woo-based practitioner thinking about starting or transforming your own business? Is the unpredictable chaos in the job market and economy urging you to create your own side hustle, back-up plan, or bug-out bag? Are you overwhelmed and confused by vague, conflicting advice from an ocean of personal development influencers and life coaches? Are you looking for a trustworthy and transparent place to start?Well, The Business of Woo: Thriving In Your Psychic Business (Without Losing Your Mind Or Selling Your Soul!) is the book for you.This book transcends vague self-help drivel and abundance doctrine platitudes to offer readers tangible, actionable steps to create or transform their own Woo-based business, whether it’s a part-time side hustle or full-time gig, including:• A detailed Goldilocks Zone checklist for readers to determine if the Business of Woo is a good fit for them• A robust Practitioner Archetype self-assessment that determines the reader’s dominant psychic abilities, chakras, and corresponding niche within the Business of Woo ecosystem• Step-by-step instructions on how to launch a full Go To Market Strategy, including how readers can develop their own Value Proposition; Voice of the Customer Feedback; Key Differentiators; Target Client Personas; Elevator Pitch; Brand Guidelines; Logo; Pricing Strategy; Marketing Strategy; and Thought Capital Strategy.• The best practices, lessons learned, and standard operating procedures writer and full-time working shaman, Rachel White, has gathered across 16 years of client-facing psychic work• A candid field manual for navigating ethics in an unregulated industry• A proven process for readers to tackle innovation, including the creation and launch of new services, products and yes, even Woo-based books!Find the book and Rachel:The Business of Woo: https://a.co/d/02bZN99eAll websites and social media: https://linktr.ee/totemrachThe book combines Rachel White’s unique experience: 20+ years in the corporate consulting and real estate industries with job titles like “Head of Knowledge and Innovation” and “SVP of Global Strategy” and 16 years of client-facing Woo-based business experience through her spiritual practice, TOTEM Readings. Rachel is the published author of the sold out TOTEM Tarot Deck and the TOTEM Flower Essence Deck, and is also the host of The Skeptical Shaman podcast.