Episode #303: Ricardo Dinis, Aveda Global Artistic Director, Haircutting and Trichologist

We've long heard that scalp health equals hair health, but what exactly does that mean? In this episode, Ricardo Dinis (@ricadodinis), @Aveda Global Artistic Director of Haircutting, sheds light on scalp health and scalp solutions. He shares his journey to becoming a trichologist, a specialist who focuses on problems related to the hair and scalp, and how this has perfectly dovetailed with his career at Aveda. We also discuss how Aveda is helping to train hairdressers to become more knowledgeable about the scalp (Did you know that there's a scientific reason why shampoo benefits the scalp?), and how this will in turn help hair health, not to mention client retention and your bottom line.