Episode 304 - Hospitality Marketing Podcast

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #304 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 00:01 — Our tools for review this week are; https://www.threatcop.ai/  cyber security simulator https://cymulate.com/ 00:06— Our Technique this week is; "How Cyber Secure is your Hospitality Operation?" 00:12 — News and Show Review CoHosts Dean Schmit Adele Gutman Show Notes 00:03 -- Is marketing on pause right now 00:14 -- what is the true value of marketing messages 00:27 -- what is the real value of us being on as a 24/7 TV channel 00:30 -- tools that accelerate the efficiencies of guest interaction https://asksuite.comThis is the Harvard Business Article: https://hbr.org/2021/05/4-strategies-to-simplify-the-customer-journey 00:40 -- the uses of  www.influencersoft.com 00:46 -- https://www.d-edge.com/ 01:03 -- How to oversell a hotel and or how to yield rates for walk-ins 01:16 -- What are some prognostications for summer/fall business this year 01:27 -- how to retool your hotel to the current demand for you market 01:37 -- the disfunction that exists in the reality of our current industry hierarchy 01:42 -- Social Proof will be a key element to the recovery 01:48 -- there may be a second wave purge of all those businesses that are just grabbing current business 01:53 -- How to write a great job description 02:10 -- Show Ends Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast /  Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast"  No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week i