Episode 305 – crowdfunding round table, part 2

* (0:24) Managing stretch goals that add to the primary product. * (3:58) Setting the rewards at various backer levels. * (7:29) Seeking outside ideas when shaping a reward scheme.  Setting realistic goals and keeping the focus on marketing. * (14:52) Building a pitch video. * (16:56) How much to say about how the money will be spent. * (20:59) The costs associated with raising money. * (28:27) The usefulness of tools such as Kicktraq. * (32:36) Spotting a project you shouldn’t back. * (38:05) The avenues available for resolving fraud or disputing a contribution. * (41:27) The importance of maintaining communication after the project has successfully funded. * (47:41) A big thanks to Joanna, Matt, Ryan, and Tom for making this episode possible! Hosts: Dan, Joanna, Matt, Ryan, Tom, Wayne