Episode 306: Formatradio oder Personality? Zielgruppen, Markenbindung und die Zukunft des Radios

from HSS Podcast - Satzzeichen · host Hanns-Seidel-Stiftung e.V.

„Ein gutes Programm überrascht den Hörer.“ Diese Position vertritt der Medienjournalist Dr. Jörn Krieger. In der aktuellen Episode von Satzzeichen begrüßt Christian Jakubetz zwei Gäste: Neben Krieger diskutiert Prof. Markus Kaiser, Professor für Praktischen Journalismus an der TH Nürnberg, über Zielgruppenlogik, emotionale Markenbindung und die Frage, ob Sender ihre Hörer im Alter „weiterreichen“ sollten. Krieger und Kaiser streiten über Formatradio, Personality, Mut am Mikrofon – und darüber, warum viele „bunte Vögel“ heute eher im Podcast oder auf YouTube landen.

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This episode is 46 minutes long.

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This episode was published on February 20, 2026.

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