Episode 306: Growing An International Job Search Engine – with Yevhen Onatsko from Jooble

Most job platforms say they help you “get more applicants.” What employers actually need is understanding why roles aren’t getting filled - and fixing that. Yevhen Onatsko, US Country Manager at Jooble, shares his take on growing internationally, using data smartly, and building strong partnerships - lessons that are very useful for anyone in HR tech or looking to expand their business. Jooble is a global job search aggregator operating in 60+ countries, connecting millions of job seekers with opportunities every day. What really caught my attention, beyond the scale, was how they think about growth, data, and partnerships. Instead of just driving traffic, they focus on what actually matters: 💡 why candidates aren’t applying 💡 how job visibility varies by market 💡 what employers need to change to attract the right people 💡 how user behavior shifts across devices and regions Two things really stood out for me: They don’t treat data as reporting - they use it as a diagnosis. It’s not “you need more clicks.” It’s “here’s why this role isn’t converting.” They’ve built flexibility into their model. Different markets, different clients, different needs—no one-size-fits-all approach. Yevhen shared a great example: Instead of pushing more traffic to a struggling job post, their data might reveal the real issue: poor job positioning, unclear salary, or a mismatch with local demand. That’s the difference between volume and insight. Now, the growth side (because everyone asks): 💡 Build strong partnerships (aggregators, job boards, agencies) 💡 Focus on business development, not just inbound 💡 Be present where your industry is (events, associations like TA Tech) 💡 Treat SEO as infrastructure—capture demand across every role and location 💡 Adapt to new search behavior (yes, including AI tools like ChatGPT) And one big takeaway for HR tech founders: Credibility beats visibility. HR buyers don’t respond to noise—they respond to trust, relevance, and education. If you’re building in HR tech, recruiting, or marketplaces, this one’s worth your time. Website: www.jooble.org LinkedIn: www.linkedin.com/in/yevhen-onatsko-17150784 Check out this B2B podcast launch service. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.