Episode 308 features Jeff Furrier – racer, entrepreneur and preservationist

Send us Fan MailBig Rich sits down with Tucson native and lifelong off-roader Jeff Furrier—board member of the Off-Road Motorsports Hall of Fame (ORMHOF), racer, entrepreneur, and preservationist of vintage race machinery. From a childhood in a tire-shop family to building UPR into a go-to racing safety and equipment supplier, Jeff shares the journey, lessons, and stories that shaped his life in off-road. With roots in the desert, Jeff grew up one of eight kids in Tucson, learning hustle and car culture from his Air Force-pilot-turned-entrepreneur dad. Hear about the spark that set his career path and the pivots into racing equipment and safety. Support the show