EPISODE · Aug 30, 2022 · 11 MIN
Episode 31: Email Marketing Metrics—What should you be tracking?
from Imperfect Marketing · host Kendra Corman
Send us Fan MailIn this Imperfect Marketing Brief, I discuss why your email open rates don't accurately indicate engagement rates.(P.S. If you want to learn more about that, check out my blog exploring Apple's iOS 15 update here!) So...what should you be tracking? Great question!You should track:email list growthtotal clickstotal leadstotal conversionsunsubscribesI hope this episode helps you improve your email tracking techniques! Are you interested in using a copy of my email marketing tracker? Drop me an email at [email protected], and I will send it over.Resources: A detailed look at Apple's iOS 15 updateWatch my Livestream Thursday all about tracking email performanceTake my quiz and discover YOUR strongest marketing tacticsStruggling to gain traction? My free guide can help you craft compelling subject linesBeginner's Guide to Email Marketing Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
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Send us Fan Mail In this Imperfect Marketing Brief, I discuss why your email open rates don't accurately indicate engagement rates. (P.S. If you want to learn more about that, check out my blog exploring Apple's iOS 15 update here!) So...what should you be tracking? Great question! You should track: email list growthtotal clickstotal leadstotal conversionsunsubscribesI hope this episode helps you improve your email tracking techniques! Are you interested in using a copy of my ema...
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Episode 31: Email Marketing Metrics—What should you be tracking?
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