Episode 31: Livestrong, and it's impact on the culture and community

I hope you were there when a simple, yellow wristband changed the game. Livestrong changed the way we supported each other, and was a cultural staple in society. If you didn't have Livestrong clothes, you at least had the yellow wristband to show your support. In this episode, I talk about how that little, yellow wristband became a symbol of hope, blew up over night into one of the biggest brands/collaborations in the world and changed the way smaller communities saw each other and supported one another. Enjoy!