Episode #31 Spam what? Email Deliverability Strategy with Karen Grill

Join me as I chat with the brilliant Karen Grill, a business coach with a knack for email deliverability. Karen shares her fascinating journey into this crucial area, highlighting how her clients' struggles with ever-evolving technology led her to focus on helping businesses navigate these challenges. With Google's significant changes to email systems last year, Karen provides insights on why staying informed and having experts to guide you through tech hurdles is essential. Together, we also explore the concept of work-life balance and discuss how to create a harmonious blend of business and personal life.Listen in as Karen and I offer practical advice for troubleshooting email deliverability issues before reaching out for external help. We cover the importance of monitoring email metrics to spot potential problems, like declining open rates due to changes from providers like Google and Yahoo. Additionally, we touch on the unique challenges of emailing large corporations with strict spam filters and firewalls, sharing tips like simplifying email signatures to avoid triggering these barriers. Our conversation is packed with personal anecdotes and expert strategies to enhance your email deliverability and ensure your messages reach their intended recipients.We also explore the art of email list management and deliverability, with Karen providing valuable tips on crafting subject lines that bypass spam filters and engage your audience. The discussion emphasizes the need for regular list cleaning, segmenting, and understanding sender reputation. Karen shares insights on managing both new and established domains, highlighting the importance of patience and strategic planning. Wrapping up, we underline the significance of having a skilled expert who can anticipate and address technology challenges, ensuring your systems function seamlessly and effectively.Connect with Karen Grill on LinkedIn to master email deliverability, avoid the spam folder, and get your emails actually opened.