Episode 31 | Virio’s $1.5M “Head of CEO Content” Stunt: Genius or Cringe?

A startup called Virio posted a $1.5M job for “Head of CEO Content.”  LinkedIn lost its mind. Turns out, the job wasn’t real.  It was a PR stunt and one of the smartest we’ve seen in B2B.    Some other things we cover this episode:  • How a “default to AI” note from a CEO backfired  • Deloitte’s 440k report that was written by AI  • B2B’s demo process that remains broken    If you’ve ever cringed at LinkedIn “thought leadership,” this one’s therapy.   Timestamps: 0:00 – Welcome to Notorious B2B 1:40 – Big prompt energy: Open Door CEO told the team to default to AI and it's blowing up in his post on X. 12:52 – Deloitte’s $440K AI Report Disaster 20:47 - Let's Noodle: Can we stop outreach like this? 25:57 – Why B2B Demos Still Suck 37:51 – The Hero vs. the Buyer (Virio Story) 51:30 – Final Thoughts & B2B Confessions   -------------------------   📲 Connect with the hosts: Tim Davidson – linkedin.com/in/tadavidson41 Tas Bober – linkedin.com/in/tasbober  Subscribe for more no-BS breakdowns of the internet's wildest B2B moments.