Episode 31: Viv And Margaret

Viv McCollum and Margaret Ayre We're trying something new on the podcast today - a joint conversation with two admirable women in the Ag Tech space - Viv McCollum and Margaret Ayre. Vivienne McCollum is the founder of agricultural consultancy AGKServices (AgKnowledge) and has been heavily involved precision agriculture for about 18 years (before smartphones and in some instances the internet!). She shares her insights into the role of young people in the adoption of precision agriculture in Australia, as well speaking about what advisors are struggling with. Viv also speaks with Sarah about the tools available to help farmers adopt and get greater value from innovative precision ag in their individual farming operations. Margaret Ayre is a senior research fellow at the University of Melbourne and more recently she's been working the faculty of Science's Rural Innovation Research Group. Margaret shares her insight into the importance of the qualitative and emotional side of agricultural innovation, things like trust and confidence and the pivotal role they play in tech adoption in agriculture. University of Melbourne Rural Innovation Research Group Research Paper, Key Findings: Stimulating private sector extension from Australian Agriculture to increase returns from R&D.