Episode 310: Jugendschutz oder PR? Die neue Social-Media-...

What this episode covers

Social Media steht weltweit unter wachsendem politischen Druck. Immer mehr Länder diskutieren Altersgrenzen, Jugendschutz und strengere Regulierung von Plattformen wie TikTok, Instagram oder Facebook. Gleichzeitig präsentieren sich die Konzerne selbst als verantwortungsvolle Akteure mit Programmen zu Medienkompetenz, Jugendschutz und digitaler Aufklärung. Doch ist das mehr als strategisches "Greenwashing"? Im Gespräch von Gastgeber Christian Jakubetz mit Prof. Dr. Michael Fretschner, Leiter des Studiengangs "Digital Marketing Management" an der NORDAKADEMIE Hochschule der Wirtschaft Hamburg, geht es um die Frage, wie Social-Media-Plattformen auf Regulierung reagieren und warum ihre Kommunikationsstrategie an frühere Industrien erinnert. Dabei mündet die Debatte in Fragen wie: Machen Social-Media-Plattformen süchtig? Welche Rolle spielen Algorithmen und Geschäftsmodelle, die auf maximale Aufmerksamkeit optimiert sind? Und wie viel Regulierung braucht Social Media?

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This episode was published on March 20, 2026.

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Social Media steht weltweit unter wachsendem politischen Druck. Immer mehr Länder diskutieren Altersgrenzen, Jugendschutz und strengere Regulierung von Plattformen wie TikTok, Instagram oder Facebook. Gleichzeitig präsentieren sich die Konzerne...

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