Episode 310: Michael Barbarita, Founder and CEO of Next Step CFO: The Conversion Formula

Michael Barbarita is the founder and CEO of Next Step CFO. For nearly 20 years, Michael and his team have helped organizations of all kinds implement systems that fuel growth without burning out. In his work, Michael has developed a framework for creating compelling offers that impacts every part of the sales process. Creating more, high quality opportunities…spending time on the right opportunities….improving opportunity sizes…improving win rates…and shortening cycle time. And while any one of these are worth a sales leaders’ attention…his framework will help you in all 4. This is an episode that will help you build systems you can count on…fast. You can connect with Michael on LinkedIn here. You can learn more about Michael and his work here. If you want to be considered to be published in Michael’s next book, you can apply here. For video excerpts of this and other episodes of the Sales Leadership Podcast, check out Sales Leadership United Here.