Episode 314 - It Ain't About Plumbing

Richard often says, “It ain’t about the plumbing,” but what does that mean? A successful plumbing business is built on 3 key things: the right purpose, the right people and the right processes. In this episode we share how to make these a part of your plumbing business to increase your profitability and achieve lasting success. (5:19) 95% of all plumbing businesses fail. And a lot of the rest just survive. But it doesn’t have to be that way. (8:30) First, you have to have the right purpose for why you're doing your plumbing business. The purpose of your plumbing business is not the plumbing. (10:32) In the original “Rocky” movie, Rocky says, “I can't beat him, but if I can just be standing when that final bell rings, I'll know, for the first time in my life, that I'm not just another bum from the neighborhood.” That's his purpose. (17:08) The second key is finding the right people. There are two groups of people that are very important - your plumbers and your customers. Your plumbers might not have great skills starting out, but if they have great character and a drive they might be your right people. (17:49) Finding the right customers is just as important. (19:43) Apple, one of the best success stories of all time, almost failed. They took their eye off their right purpose and customer. (27:48) Don’t chase the work. (29:39) Now that you have the right purpose and the right people, you need the right process. (37:45) Determining your pricing is a key process. (36:36) Hiring is another important part of the process. → Grab my FREE Million Dollar Plumber Blueprint learn how to build a secure and profitable plumbing business to make more money and live a life you love: https://www.plumbingbusinesssuccess.com/blueprint → Join my Million Dollar Plumber Success Academy where I teach you the BUSINESS of plumbing.  Grab a 14-Day FREE trial now: https://www.plumbingbusinesssuccess.com/success LEARN MORE and CONNECT with us: ◆ Website: https://www.themilliondollarplumber.com ◆ Facebook: https://www.facebook.com/themilliondollarplumber ◆ Instagram: https://www.instagram.com/themilliondollarplumber/ ◆ YouTube: https://www.youtube.com/channel/UC0Fh1HN4RvOw2hMk9n5PysA Check out more Power Tools for your business: → ServiceTitan.  If you’re serious about growing your plumbing business, you need ServiceTitan. ServiceTitan is the world’s leading all-in-one field management software for plumbing service businesses. Get a free demo and take advantage of special discounts for Potty Talk LIVE listeners. https://www.plumbingbusinesssuccess.com/servicetitan → ApplicantPro. I tell my clients, “Always be recruiting.” ApplicantPro makes it easy to do just that. ApplicantPro will provide you with a constant stream of qualified applicants. Get a free demo and PTL discount. https://www.applicantpro.com/mdptrial/