Episode #314: Why Faculty Are Your Secret Marketing Weaponf

In this week’s episode, Dustin sits down with Brian Hartnack, Founder and CEO of Archer Education, for a rich conversation about the evolution of digital marketing and enrollment management in higher ed. Brian shares the origin story behind Archer, his thoughts on the shifting landscape of online education, and what institutions should really be doing right now to stay competitive in an AI-powered world. This isn’t just a history lesson—it’s a roadmap for modern marketing leaders in higher education.Guest Name: Brian Hartnack, Founder & CEO, Archer EducationGuest Social: LinkedInGuest Bio: Brian Hartnack is the CEO and co-founder of Archer Education, a leader in higher education marketing and enrollment growth. With more than 20 years of experience in online education, Brian has spent his career helping institutions navigate the evolving demands of online and adult education. He is passionate about developing practical, innovative solutions that expand access, improve enrollment outcomes, and support long-term institutional capacity. Brian believes that thoughtfully designed online learning plays a critical role in making higher education more accessible, affordable, and engaging for today’s learners. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.