EPISODE · Oct 12, 2020 · 21 MIN
Episode 32: Ad Agencies' COVID Remix: Big Love for OTT & Social Media
from The Local Marketing Trends Podcast · host Corey Elliott, Gordon Borrell
Corey dives into a recent survey of 225 local ad agencies and finds that their deepening love affair with OTT is being financed by their tried and true longtime lover -- broadcast TV. The podcast has Gordon & Corey poring through key findings, including how agencies feel the pandemic has changed the effectiveness of certain types of media. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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Corey dives into a recent survey of 225 local ad agencies and finds that their deepening love affair with OTT is being financed by their tried and true longtime lover -- broadcast TV. The podcast has Gordon & Corey poring through key findings, including how agencies feel the pandemic has changed the effectiveness of certain types of media.
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Episode 32: Ad Agencies' COVID Remix: Big Love for OTT & Social Media
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