Episode 32: Amazon Marketing and Micro-failures with Annalisa DeMarta

Send us Fan MailWOW! I knew nothing about Amazon Marketing before my discussion with Annalisa DeMarta, but I learned A LOT during this episode of Imperfect Marketing. I hope you do too!We explore different advertising techniques used in the Amazon Marketplace and unpack Amazon's keyword ranking. Here's a hint: reviews and service matter, and it's a pay-to-play world. One other fact I found fascinating is that the people who purchase items from your store aren't your customers. Instead, they are Amazon's customers.There is a bit of a mindset shift here, but Annalisa shared her wealth of information and the lessons she has learned. She also encouraged us all to make "micro failures"—I LOVE that term and plan on stealing it for myself!Click here to access the transcript and follow along!In this Episode:00:01:03 Why would you want an agency to help you with Amazon SEO? 00:03:11 How is Amazon SEO different? 00:07:32 How much do reviews factor in? 00:13:46 Signs your Amazon listing agency isn't doing well for you 00:19:15 Advice to getting started 00:24:53 Biggest lesson learned?Related Links and Resources:Ridgeline InsightsConnect with Annalisa on LinkedInAre you here because you're intrigued by Amazon Marketing, but your day job focuses on standard SEO? Then, this episode is for you! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here