Episode 32 - B2B Sales Legend - Aaron Ross of Predictable Revenue

I recently chatted with the hugely influential business leader, Aaron Ross, before his headline speech at the SaaStock tech conference. Aaron is a global keynote speaker and the #1 best-selling author of the classic B2B sales and growth book: 'Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com"' Aaron has since gone on to write another best-seller called 'From Impossible To Inevitable' which he wrote with the also legendary SaaS growth expert, Jason Lemkin. Discussion Notes During our conversation in Dublin, we talked discussed: ✔️ 02:25 – The idea behind the best-selling book, Predictable Revenue. ✔️ 04:58 – When happened after Salesforce. ✔️ 06:17 – Advice for people wanting to take the plunge and start their own HR business. ✔️ 07:47 – How to nail your business niche. ✔️ 10:32 – Will you miss out on customers and clients if you focus in on a particular niche? ✔️ 13:40 – How to get the right balance between inbound and outbound marketing? ✔️ 15:29 – Jason Lemkin (Aaron’s also super successful co-author of the new B2B growth book). ✔️ 16:42 – Should you [the listener] write a book? ✔️ 25:11 – How to learn more about Aaron and his company. Show notes here.