Episode 32: Beyond Impossible

The May IPO and the subsequent surge in the price of Beyond Meat stock, increasing 550% since the initial offering, caused some surprise amongst skeptics of artificial meat products. But should it have? The company sells plant-based burgers and sausages, and their likeness to animal meats has meant that the company along with others like Impossible Foods are rapidly taking large chunks out of the meat market. In fact, AT Kearny (global management consulting firm) released a report recently claiming that by 2040, 60% of all meat produced and/or consumed globally will be cultured or plant-based. https://www.atkearney.com/retail/article/?/a/how-will-cultured-meat-and-meat-alternatives-disrupt-the-agricultural-and-food-industry In this episode, the team takes a look at the meat substitute market, the disruption companies like Beyond Meat and Impossible Foods are creating to the agriculture business, and highlight some of the benefits of plant-based meats. - Introduction (2:04) - Highlighting the disruption of plant-based meats (4:13) - The inefficiency of meat production (5:24) - The cost of Beyond Meat (8:53) - The supply-chain disruption (10:17) - What will it take for widespread adoption of meat alternatives? (33:33) https://www.beyondmeat.com ________________________________________________________________ Leave some feedback: • What should we talk about next? Please let us know on Twitter - twitter.com/rumjog or in the comments below. • Enjoyed this episode? Let us know your thoughts in the comments, and please be sure to subscribe. ⚡️ Subscribe to Podcast: Google Play: bit.ly/2Cl97VS iTunes: apple.co/2SEndI8 Spotify: spoti.fi/2W7OB2N Stitcher: bit.ly/2XXwLkA SoundCloud: bit.ly/2Y0t25Z 🧔 Bio: The world is changing and so is the way we work. At Rumjog, we provide clients with consulting services to help rethink business. We advise at every stage of the change lifecycle from constructing strategies to solution implementation. ☕️ Direct Contact: [email protected]