🎧 Episode 32: How to Build a Hotel Website That Actually Converts

In this episode, Cody & Meagan are coming to you a little early—because by the time this drops, they’ll just be getting back from Hawaii 🌴. It’s a shorter, focused episode tackling one of the most important (and most misunderstood) topics in hospitality: how to build a hotel website that actually drives bookings.Your website isn’t just a digital brochure—it’s your best salesperson. You can have the most beautiful property in your market, but if your website doesn’t tell your story clearly, build trust, and guide guests to book direct, you’re leaving serious revenue on the table.Cody & Meagan break down:Why your website matters more than ever for direct bookingsThe biggest mistakes hotels make with their sitesHow a strong website protects you from over-reliance on OTAsWhat your site needs to do to increase conversion and ADRTo go deeper, we’re linking one of our most popular episodes of all time—our 2022 breakdown on hotel websites. It’s the 5th most downloaded episode ever, with over 400 downloads, and it’s still just as relevant today.🔁 Throwback Episode to Listen To: How to Build a Hotel Website Knowing where to turn to start your hotel website can be really intimidating. You can have the best property in your area and no one will ever know—because your website does a terrible job showing the property. Instead of capturing direct bookings, you lose 20% of revenue to Expedia or Booking.com simply because your site doesn’t convert. This episode walks through how to optimize your boutique hotel website so it sells for you, drives more direct bookings, and supports higher room rates. 👉 https://www.buzzsprout.com/1992151/episodes/10793009-how-to-build-a-hotel-websiteIf you’ve been thinking about rebuilding your site, improving conversion, or finally taking control of your direct bookings—this is the episode (and throwback) you don’t want to miss. Follow us on Instagram - @thevibrantteam@virtualgmpodcastCheckout our website - www.thevibrantteam.com