Episode 32: Improve Your Story By Asking Yourself These 3 Questions

Key to great brand storytelling is finding the lesson of the story that your audience also needs to learn. In order to do this, you have to ask yourself 3 questions:1. Who is this story for?2. What is the lesson of the story?3. What myth/belief does it break?To see this in action, watch the full episode as I walk through 2 entrepreneurs and help them find the right lesson for their audience.Chapters:0:00 - Intro0:38 - Rebecca´s introduction1:23 - Rebecca´s story4:07 - Sun's feedback on the story7:00 - To improve the story, find the "myth"8:58 - Rebecca's myth 1: talk therapy is enough12:49 - Rebecca's myth 2: you can self-heal15:04 - Working through the 2 myths20:11 - How to find the main "hero's journey" story27:00 - How the story fits Rebecca's audience31:45 - Mai´s introduction33:36 - Mai´s story part 1 (growing up Asian)34:28 - Mai´s story part 2 (quitting her job)38:30 - Mai's story part 3 (not telling her mom)39:40 - Mai's story part 4 (getting another job)41:17 - Sun asks some questions about the story45:50 - Finding the "one" lesson in Mai's story48:26 - How Sun would structure the story54:11 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today´s Guests:Rebecca: https://www.instagram.com/rebeccabeecoaching/Mai: https://www.instagram.com/mainguyenlim/