Episode 32 Marketing Strategy with Mike Kim

In this episode, John talks with Mike Kim. Mike is a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. He's worked with amazing thought leader brands like John Maxwell, Donald Miller, Suzanne Evans, and Catalyst. Mike takes years of best practices from advising today's top thought leaders to help you build your platform, grow your profits, and leave your mark on the world. Here's a sampling of what this episode offers … [01:30] - Mike's background and upbringing. [04:34] - Learning to give in or give up based on the situation. [08:29] - Consideration that people often miss. [12:43] - Finding role models that can actually show you what you want to see. [15:32] - People are complicated and how we should learn to embrace it. [18:23] - Wisdom in growing through your pain. [20:23] - Finding a straightforward and simple fix for many problems. [23:30] - How to be empathetic and understand one another. [30:20] - Why comparison can be good. [39:23] - Seeking the possible solution in all things if we look deep enough. QUOTES: "Very few regular, every day people wake up in the morning and say 'I hope I get marketed to today.'" "Personal branding is your reputation - what people say about you when you're not in the room." "So when we think about marketing we tend to think - it's just telling everybody we're the best, tell everybody why we're number one and we assume that's enough. But with social media now and the way the world communicates, there's just so much noise that all of these messages are the same." "If we can connect with them on a relational level, understand that communicating is writing well, having a well-designed website, having thoughtful social media content, all this is to help someone understand what I can do." USEFUL RESOURCES https://mikekim.com/  https://www.instagram.com/mikekimtv/  https://www.facebook.com/realmikekim  https://www.twitter.com/mikekimtv  https://www.linkedin.com/in/mikekimtv/  https://www.youtube.com/c/MikeKim  CONNECT WITH JOHN Website - https://thejohnhulen.com  Instagram - https://www.instagram.com/johnhulen  Facebook - https://www.facebook.com/johnhulen  Twitter - https://www.twitter.com/johnhulen  LinkedIn - https://www.linkedin.com/in/johnhulen  EPISODE CREDITS Intro music provided by Tony Palacios - https://www.instagram.com/tonytonedog/  Outro music provided by Jeff Scheetz - https://jeffscheetz.com/