Episode 32 - Sash Fernando from Principle Design on why branding is so important for a hospitality establishment to grow in these times

Episode 32 - Sash Fernando from Principle DesignIn this episode of the Open Pantry Podcast I talk with the Sash Fernando founder of the prominent Melbourne creative studio, Principle Design.Principle Design specialises in Design Strategy, Branding & Graphic Design to name but a few which allows us to have an in-depth discussion about the role that branding plays in any successful hospitality brand.  Sash and I discuss about many design components including why design is so important for a hospitality brand, how the elements of a hospitality brand are being used for so much more than a logo, and how his team is able to develop a clients idea into a sustainable brand with a vision for growth.We especially touch on one of their newest projects, Chunky Town, and how he and his team were able to build it from ground up on just a product sample from an open-minded client.With their experience working with such hospitality brands as Sushi Hub, Ika8 and Ms Collins, this is a powerful conversation in which both the experienced and non-experienced hospitality people will gain a lot from.Please discover Principle Design here to see their great work-http://principledesign.com.au/https://www.instagram.com/principledesign/As always please let me know your feedbackhttps://twitter.com/OpenPantryCohttps://www.instagram.com/open_pantry_consulting/