Episode #32 - Soj Jibowu, Founder of Varlo Apparel, Former Division 1 Athlete


In this engaging dialogue, Soj generously unveils the rich tapestry of his life, weaving together tales of his ardor for triathlons, coastal living, and profound cultural resonance. Amidst sharing anecdotes from his past, he reflects on the poignant loss of his parents in his formative years, imparting invaluable lessons drawn from adversity. Moreover, Soj delves into his athletic prowess, recounting his remarkable journey as a Division 1 track athlete. He eloquently elucidates the pivotal role of youth sports and charts the genesis of Varlo, his brainchild, while offering keen insights into its inception, from manufacturing intricacies to product development nuances. Throughout the dialogue, Soj candidly narrates the hurdles encountered in the nascent stages of Varlo, underscoring the unwavering resolve and sacrifices inherent in the entrepreneurial voyage. His philosophy of embracing challenges with an optimistic outlook resonates profoundly, emphasizing the imperative of fostering a mindset primed for innovation and adaptability. Furthermore, Soj imparts invaluable wisdom from his odyssey in entrepreneurship, advocating for a holistic approach that extends beyond profit margins to encompass societal impact. He champions the potency of forging authentic connections with fellow entrepreneurs or esteemed athletes, underscoring the symbiotic relationship between camaraderie and professional success. In the tapestry of Soj's narrative, the significance of resilience, creativity, and human connection emerges as guiding stars, illuminating the path toward fulfillment in business and life. Varlo’s IG: https://www.instagram.com/varlo_apparel/ Soj's IG: https://www.instagram.com/allthingsmovement/ Varlo Website: https://varlosports.com/