Episode 32: storytelling, brand purpose en crisiscommunicatie met Jeroen Wils

from Brand Breakfast - merk- & marketing podcast · host Brand Breakfast

In aflevering 32 van Brand Breakfast verwelkomen we journalist, auteur en oprichter van PR- en communicatiebureau BePublic, Jeroen Wils. Samen hebben we het over de kracht van storytelling voor bedrijven, de manieren bij uitstek om een brand purpose om te zetten in een duidelijke reeks kernboodschappen, de definitie van nieuwswaarde anno 2021, de impact van corona op verhalen vertellen en de beste manieren om aan crisiscommunicatie te doen.

Episode metadata supplied by the publisher feed · Published Jan 28, 2021

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Episode 32: storytelling, brand purpose en crisiscommunicatie met Jeroen Wils

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