Episode 32: Strategic Storytelling: The Role of PR in Biotech & Pharma Stakeholder Engagement

from Phase Forward · host Podcast Series hosted by Valerie Coveney

In this episode, Sarah Ballard, Agency Director at KDM, dives into the strategic power of PR in navigating the complex world of scientific and clinical communications. With over 20 years in B2B marketing, Sarah reveals how public relations drives trust and credibility amid digital disruption and stringent regulations. Explore how value-driven storytelling aligns with business growth, stakeholder expectations, and investor confidence. The episode also unpacks real-world challenges like reputation fragility, AI’s role in content creation, and the necessity of human nuance.

Episode metadata supplied by the publisher feed · Published Sep 4, 2025

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Episode 32: Strategic Storytelling: The Role of PR in Biotech & Pharma Stakeholder Engagement

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This episode is 11 minutes long.

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This episode was published on September 4, 2025.

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