EPISODE · Aug 21, 2022 · 39 MIN
Episode 32: The Problem With Third-Party Viewer Measurement Platforms; Previewing NFL on Amazon Prime
from The Dan Rayburn Podcast · host Dan Rayburn
This week, we discuss recent news about Amazon’s plans to use Nielsen for TV measurement of Thursday Night Football on Prime Video and highlight the problems the streaming industry faces in defining what success looks like. With no standards or agreed-upon methodologies, definitions or user metrics, the streaming industry is struggling to measure and define viewership across services. We also recap the Walmart+ and Paramount deal; new sports licensing deals with the Big Ten Conference and the UEFA Champions League; and discuss more of what Netflix’s AVOD offering could look like. Companies and services mentioned: Amazon Prime Video, NFL, Netflix, Walmart, Nielsen, FOX, CBS, Disney, Peacock, Lionsgate, Big Ten Conference, ESPN, Paramount+, UEFA Champions League, DAZN, fuboTV.Podcast produced by Security Halt Media
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This week, we discuss recent news about Amazon’s plans to use Nielsen for TV measurement of Thursday Night Football on Prime Video and highlight the problems the streaming industry faces in defining what success looks like. With no standards or agreed-upon methodologies, definitions or user metrics, the streaming industry is struggling to measure and define viewership across services. We also recap the Walmart+ and Paramount deal; new sports licensing deals with the Big Ten Conference an...
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Episode 32: The Problem With Third-Party Viewer Measurement Platforms; Previewing NFL on Amazon Prime
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