Episode #32 The Re-Introduction: It Was CL Services, Now It's Prosponsive Logistics! A Discussion with Founder Jeff Lantz and CEO Jay Matthews

Rebranding can be one of the most gut-wrenching endeavors a person or business can ever take on. And although daunting, most of the time, rebranding is necessary to experience the next level of growth. Tune in to see why this established freight brokerage felt it was time for the switch. 4.13.2022 Powered by ⁠Atlanta Dispatch LLC For Dispatching Services: www.atlantadispatch.org Podcast Website: transportationandlogistics.club Join our newsletter: transportationandlogistics.club/newsletter Learn how to dispatch: Physical Book Copy: transportationandlogistics.club/amazon eBook: https://books2read.com/u/4jqlzX Stay updated with our happenings: https://linktr.ee/transportationandlogistics?utm_source=linktree_profile_share&ltsid=601f8834-e86c-4ff1-a555-2d9ff17f1735Listen on Youtube:https://youtu.be/Av8FJ2FMHdA Intro/Outro Music Shoutout: Positive Hip-Hop by MaxKoMusic | https://maxkomusic.com/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/by-sa/3.0/----0:00 Intro Jeff Lantz and Jay Matthews 2:35 Intro and background Jeff Lantz 4:26 Intro and background Jay Matthews 6:56 The C.H Robinson Influence 9:09 What prompted Jeff to start his freight brokerage? 12:38 Fuel costs in relation to load rates 16:32 Re-branding from CL to Prosponsive Logistics and what they want to accomplish 21:56 Is there any plan for Prosponsive Logistics to become asset based 25:39 What they would like people to know about Prosponsive Logistics 26:49 Is the organization looking for owner operators to assist them in drayage, and branching into Northern Atlanta 30:05 Colorado market. Is it a good freight market. Why word of mouth is the best source of marketing 35:50 What they think of dispatch services 42:30 Audience invite 43:33 Why load rates are remaining dormant even with the hike in fuel prices 50:41 Note of thanks 51:20 Question on how Prosponsive Logistics ensures their staff embody the company name and details on their training course 54:11 Jorie's take on hiring employees 55:30 Closing remarks 58:52 Outro