Episode 32: Videos make your MSP look sexy

In this week’s episode It may not be a word you thought you’d ever associate with your business, but do you want to feel ‘SEXY’?! This week Paul talks to an MSP video specialist about how to upgrade your image and influence people on your website through the power of video Plus on the show Paul introduces you to the marketing super power of understanding how prospects think – essentially if you want to influence what they buy, you’ve got to look through their eyes Also this week, the most frictionless call to action on your website for booking more phone calls with prospects. Plus there’s a brilliant question from a listener on which stats to check out in Google Analytics Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out how to get a book you can re-print as your own as part of the MSP Marketing Edge The tools Paul mentioned for self-service meeting scheduling were Calendly and Microsoft Bookings Paul’s special guest was Darren Wingham from MSPvideos.co.uk talking about how to make your MSP sexy with the power of video Many thanks to Simon Smyth from Ingenio for the question about the most important things to track in Google analytics (where Paul mentioned the website heat-map tracking tool HotJar) You can join Paul in the MSP Marketing group on Facebook Paul’s guest on June 30th will be Ben Niernberg from MNJ Technologies talking about how to manage client retention in these unusual times Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP marketing podcast. Paul Green: Hello, and welcome to a brand new episode of the show. Here’s what’s coming up today. Darren Wingham: The real story is the fact that they can save you hundreds of thousands of pounds from leaving your bank account without your knowledge, and people will respond to that, funnily enough. Paul Green: We’ll also be looking at what you should be tracking within Google analytics and what should be the most frictionless call to action on your website. Voiceover: Paul Green’s MSP marketing podcast. Paul Green: There’s a distress task that I’ve got to tackle over the next few months, and I’m starting to get my head into gear for it. I call it a distress task because I’ll be honest it’s some...