Episode 32 - Why Sales Cannot Be a Four Letter Word at Your Bank or Credit Union

Sales is very necessary for the growth of your financial institution, but how do we achieve that in a way that is authentic, really meaningful, and led by the buyer?• It starts with employee education on why sales enables your financial institution to give back to your customers and community.• Be authentic and meet customers where they are in their buyers journey.• Understand that the buyer's journey is convoluted, and identify the source of leads using sales/marketing tools in order to meet your customers needs.