Episode 320: What's in a Name?

David goes back to Edinburgh, from almost 4,000 miles away, to speak to four performers about what makes a show work at the Edinburgh Festival Fringe, from having a catchy name, to how not to lose your voice, via many other possibilities.  The first of a two part series, this will hopefully provide some useful advice to those planning to take shows to Edinburgh, and entertainment to those either going to watch or who just like the performing arts.