Episode #322: Why Early Career Exploration Matters for Higher Ed

In this special episode recorded live on site at SXSW EDU, Dustin chats with Greg Smith from Britebound about their recent rebrand and their expanding work helping young learners explore potential careers and the ways to navigate the postsecondary landscape. He highlights how his team’s work impacts higher ed during a time of increased scrutiny about value and relevance. Guest Name: Greg Smith, Vice President of Marketing, Britebound Guest Social: LinkedIn Guest Bio: As Vice President of Marketing at Britebound, Greg Smith is responsible for translating annual business objectives into strategic marketing plans and leading the marketing team to concept, create and execute the digital campaigns that impact millions of students each year. Greg brings over 25 years of corporate strategy, brand development and global marketing experience with a career that has spanned the technology, banking and financial services industries. In prior agency and client roles, Greg partnered with executives at companies such as American Express, EMC and Citizens Commercial Bank to envision how their marketing organizations must evolve to embrace the digital world and to transform their go-to-market strategies as the power shifted from companies to consumers. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.