Episode 33: 1on1 mit Sportmarketing-Experten Dr. Christian Lang

from Dirty Deeds Done Well · host Torsten Tomczak, Marcus Schögel, Hannah Leimert

PSG, Man United, der FC Bayern, der BVB, YB, die eiserne Union und der Ex-Big City Club Hertha BSC betreiben alle den Fussballsport professionell. Bieten sie ihren Fans aber auch ein vergleichbares Produkt an? Was zeichnet gut geführte Marken im Profifussball aus? Welche Geschäftsmodelle sind zukunftsfähig? Spitzenathletinnen und -athleten profilieren ihre Marke neben sportlichen Höchstleistungen immer mehr durch Meinungsäusserungen zum politischen und gesellschaftlichen Geschehen. Welche Gefahren und Chancen birgt dies für die Personal Brand?

Episode metadata supplied by the publisher feed · Published Mar 30, 2023

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Episode 33: 1on1 mit Sportmarketing-Experten Dr. Christian Lang

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This episode was published on March 30, 2023.

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