EPISODE · Sep 6, 2022 · 5 MIN
Episode 33: Brief on the Customer Awareness Journey
from Imperfect Marketing · host Kendra Corman
Send us Fan MailThis episode begins a 6 part series focused entirely on the Customer Awareness Journey. The stages of the journey, as defined by Eugene Schwartz in his copywriting classic, "Breakthrough Advertising," include:Unaware: this prospect doesn't even know they have a problem.Problem Aware: They are aware of the problem but not the solutionSolution Aware: They are interested in figuring out how to solve their problem.Product Aware: Looking for the right productMost Aware: Narrowing down to their criteriaThis journey is so important because you always need to meet your customers where they are in their journey.Resources:Customer Awareness Journey: Part TwoCustomer Awareness Journey: Part ThreeCustomer Awareness Journey: Part FourWho are your customers? Check out my new guide, which asks questions to help define your target audience! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
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Send us Fan Mail This episode begins a 6 part series focused entirely on the Customer Awareness Journey. The stages of the journey, as defined by Eugene Schwartz in his copywriting classic, "Breakthrough Advertising," include: Unaware: this prospect doesn't even know they have a problem.Problem Aware: They are aware of the problem but not the solutionSolution Aware: They are interested in figuring out how to solve their problem.Product Aware: Looking for the right productMost Aware: Nar...
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Episode 33: Brief on the Customer Awareness Journey
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