Episode 33: Evolution of Concierge Medicine Marketing with Michael Tetreault

In this episode, Steven Schwartz and Michael Tetreault discuss the evolution of concierge medicine and the importance of effective marketing strategies for medical practices. They explore various aspects of digital marketing, including website design, patient retention, and the significance of building strong relationships with patients. The conversation highlights the need for medical professionals to adapt to changing patient expectations and leverage technology to enhance their practices.Chapters00:00 Introduction to Concierge Medicine and Marketing03:00 The Evolution of Concierge Medicine05:20 Concierge Medical Marketing: Services and Strategies11:25 Designing Websites to Convert14:07 Understanding Customer Avatars and Targeting19:52 The Power of Marketing Automation27:27 Automating Patient Engagement28:52 The Importance of Connection in Healthcare30:42 New School Marketing Strategies34:38 Understanding the Need for Marketing42:25 Creating Value in Patient Relationships43:46 Free Resources for Medical Professionals45:48 Recommended Reading for Growth48:25 Personal Reflections and Faith