Episode 33: Feeding the Monster: How Content Marketing Fuels Growing 'Owned' Media Demand episode artwork

EPISODE · Oct 26, 2020 · 20 MIN

Episode 33: Feeding the Monster: How Content Marketing Fuels Growing 'Owned' Media Demand

from The Local Marketing Trends Podcast · host Gordon Borrell, Corey Elliott

Gordon & Corey discuss new research pegging the burgeoning Content Marketing industry at a whopping $63 billion. As more businesses develop their own channels, they're finding a growing need to feed the "news" monster. Julia Campbell, GM of The Branded Content Project, join the hosts for a lively discussion on where it's all headed. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

Episode metadata supplied by the publisher feed · Published Oct 26, 2020

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Gordon & Corey discuss new research pegging the burgeoning Content Marketing industry at a whopping $63 billion. As more businesses develop their own channels, they're finding a growing need to feed the "news" monster. Julia Campbell, GM of The Branded Content Project, join the hosts for a lively discussion on where it's all headed.

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Episode 33: Feeding the Monster: How Content Marketing Fuels Growing 'Owned' Media Demand

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