Episode #33- Katie Pate, Senior Associate Athletics Director/External Operations, Longwood University, Farmville, VA

Katie Pate is the Senior Associate Athletics Director/External Operations at NCAA Division I Longwood University in Farmville, Virginia. She has had an extensive career that has taken her from the sidelines to the press box and the classroom. Prior to Longwood, Pate gained nearly two decades of experience in college athletics, including time as a head coach and assistant coach, director of marketing and promotions, and as a professor of athletics business and marketing. Her coaching experience spans both the NCAA Division I and II levels, while her marketing acumen was honed at the NCAA Division I level and her teaching expertise covered numerous courses in athletics business, marketing and leadership. As the leader of Longwood’s external relations unit, Pate oversees the coordination and strategic planning of the athletics department’s most public-facing units including alumni relations, communications, game operations, marketing and promotions, and ticketing. Those offices make up one of four primary units of Longwood athletics administration alongside the business operations, communications, and student-athlete enhancement teams. Pate earned Bachelor of Science in exercise science and a Bachelor of Arts in Spanish degrees from Coker College, a master’s degree in business administration from Webster University, and a leadership certificate from the Columbia University Center for Coaching Excellence. She also has professional memberships in the Women’s Basketball Coaching Association, National Association of Collegiate Marketing Administrators and National Association of Collegiate Women’s Athletic Administrators. You can find her contact information here: https://longwoodlancers.com/staff-directory/katie-pate/284