Episode 33: Protecting client retention during Covid

In this week’s episode Although MSPs have had the opportunity during the Covid pandemic to service more clients needing homeworking solutions, the issue of client retention has never been so pressing. In this week’s show Paul’s joined by an expert in generating profitable growth to discuss the steps you can take to keep your clients Paul’s also going to be talking about a slightly delicate subject – the matter of your life expectancy and how your MSP is linked to it Along with a great question from a listener on marketing to prospects, Paul recommends an incredible book on negotiating that could save you money. Paul literally used it to save thousands and thousands of pounds Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert As mentioned, listen back to Episode 28 for the discussion surrounding the ‘wheel of life’, plus the conversation with Andy Edwards in Episode 2 about the best work / life balance Check out the books Paul mentioned called “The Top Five Regrets of the Dying” by Bronnie Ware and “Never Split the Difference” by Chris Voss and Tahl Raz Paul’s special guest was Ben Niernberg from MNJ Technologies and Ignyte talking about how to manage client retention in these unusual times Many thanks to Jacques from Ingenio Technologies for the question about how to look at MSP marketing from a prospect and not a tech The tools Paul mentioned to help with testing your website from a user’s point of view were User Brain, User Bob and User Insights Paul’s guest on July 7th will be MSP author, producer and entrepreneur Mark Copeman talking about the 84 nuggets of advice every MSP should use Please send any questions, ideally in audio-form (or any other feedback) to [email protected] You can join Paul in the MSP Marketing group on Facebook Episode transcription Voiceover: Made in the UK for MSPs around the world, this...