Episode 33: You Don't Have to Be Pushy to Sell: How Good Humans Close Deals | Catherine Brown

You know you need to sell. Your business depends on it. But every time you think about reaching out to someone, you feel like you're about to do something sleazy. In this conversation with Catherine Brown, we talk about why so many of us are carrying around baggage about sales, and what it actually takes to sell in a way that feels honest, useful, and like yourself. In this episode, we get into: Why even salespeople secretly hate sales The one vow that changes everything about how you sell How to know if you're being helpful or pushy How to build a business without feeling conflicted If you've ever avoided following up with a lead because it felt gross, or if you're tired of feeling conflicted every time you have to sell your work, this episode will give you a completely different way to think about it. 📕How Good Humans Sell: https://www.howgoodhumanssell.com/about  📩 Connect with Catherine Brown: https://www.linkedin.com/in/catherineleebrown/  Connect with Kristiana:  Website: https://www.worthytolead.co/   LinkedIn: https://linkedin.com/in/kristianacorona   Instagram: https://www.instagram.com/worthytolead/  Substack: https://worthytolead.substack.com/