Episode 330 - Episode #330: In Search of Relationship Value

from The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD · host Ron Baker and Ed Kless

We all talk about how professional firms are in the relationship business. But is this just lip service? Do our business models reflect this relationship value, or do they reflect a transactional value? Even Value Pricing can focus us on the wrong understanding of what it is the customer truly values. Join Ed and Ron for a discussion of relationship value and how it is often unobserved and underpriced in today's firms.

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This episode is 56 minutes long.

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This episode was published on March 5, 2021.

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