EPISODE · Mar 19, 2021 · 56 MIN

Episode 332 - Why Do Consumers Love Subscriptions?

from The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD · host Ron Baker and Ed Kless

Join Ed and Ron for another angle on the Subscription Business Model. We'll dive into the 2020 Subscribed Institute and The Harris Poll international survey on what consumers most value about subscriptions. And some fascinating findings from the latest Subscription Economy Index™. We'll also answer a listener's question on pricing and offering options, and how they are different under Value Pricing 1.0 and 2.0.

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Episode 332 - Why Do Consumers Love Subscriptions?

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This episode is 56 minutes long.

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This episode was published on March 19, 2021.

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Join Ed and Ron for another angle on the Subscription Business Model. We'll dive into the 2020 Subscribed Institute and The Harris Poll international survey on what consumers most value about subscriptions. And some fascinating findings from the...

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