Episode #334 Scaling your Brand Through Publicity and Influence with Esther Kiss

Welcome to another episode of Explode Your Expert Biz Show, brought to you by http://gtex.org.uk/, I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world. We have created the Ultimate Publicity Bundle where you will get access to: A Curated Database Of 500+ Media Publications That Are Looking For Speakers 100+ Podcasts looking for guests. My templates on how to connect with journalists. My follow up framework to maximise every single speaking opportunity you have. All of this for only £29,99 for a limited period of time. Click here to download. http://bit.ly/publicity-bundle-podcast Today I have the pleasure to Interview Esther Kiss Esther Kiss is the founder of Born To Influence, a one-of-a-kind publicity & marketing agency specializing in helping experts and personal brands get more publicity, leads and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales. Esther has worked on campaigns in a variety of industries from SaaS products, mobile apps and digital information products to New York Times and other national bestseller book launches to philanthropic projects. She’s the creator of the popular course Publicity Empire, where she teaches entrepreneurs how to get interview opportunities in the media. Esther is also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and New York Times bestselling about their publicity and marketing strategies. She is regularly interviewed in the media, including major business publications, notable podcasts and TV appearances on ABC, NBC, CBS, Fox and more. Esther speaks fluent Hungarian and a little bit of Dutch. She lived in six European countries before moving to Los Angeles, CA in 2007. Today, Esther lives in the Palm City, FL and travels frequently for speaking engagements all over the US. In this episode, we talk about: How to choose what type of media to go after How to share your message so that your interviews convert How to create a winning publicity campaign for your book launch Connect with Esther Kiss Website:   www.borntoinfluence.com Facebook: https://www.facebook.com/Esther.Kiss.Pinky/ Twitter:  https://twitter.com/estherkiss Instagram:  https://www.instagram.com/joinestherkiss/